We do one thing.We book recruitment agencies their next client.
Sapphire Revenue is a done-for-you outbound agency working exclusively with UK recruitment agencies. We find the companies hiring for the roles you place, contact the decision-maker under your brand, and put briefed meetings on your calendar. You pay for the meetings that happen.
Because the buying signal is unusually honest.
Most outbound has to guess. You infer that a company might need what you sell from its size, its sector, its tech stack — and then you send, and mostly you're wrong about the timing.
Recruitment is different. A company with an open role has publicly declared a need that a recruitment agency exists to solve, and it has attached a date to it. A company that has reposted the same role three times has declared something stronger: it has tried on its own and it hasn't worked. There is no better-timed moment to make contact, and it is visible to anyone willing to build the machinery to watch for it.
There's a second reason, and it's about channel. Recruiters and hiring decision-makers live on LinkedIn — it is where their professional identity actually sits. That makes a two-channel engine genuinely two-channel, rather than an email campaign with a LinkedIn afterthought bolted on. Our strongest results have always come from this market, and the channel is a large part of why.
What we got wrong the first time.
We've served UK recruitment agencies before. We stopped, and the reason was one client we should never have taken on.
Their niche was too narrow. Not slightly — structurally. There simply weren't enough UK companies hiring for what they placed to sustain a campaign at any sensible volume. We could write better copy, tighten the targeting, change the sequence. None of it would have mattered, because the problem wasn't the outreach. We ran out of people to contact.
At the time we read that as a signal about the market and moved to a different one. That was the wrong conclusion. The UK recruitment sector turns over roughly £43bn a year across about 30,000 agencies — the market was never the problem. The problem was that we had no process for telling the difference between an agency we could deliver for and one we couldn't, and we found out which was which after taking the money.
So we built the gate. Before we quote anyone, we size their prospect pool — how many UK companies are currently hiring for the roles they place — and if it can't sustain 90 days of outbound, we say so and we decline.
It costs us clients. It has already cost us clients. It is also the single most useful thing we do, because the alternative is taking a fee for something we know won't work, and that is a worse business than a smaller one.
Three commitments, all of them awkward.
We publish the whole thing.
Pricing, payment terms, the qualified-meeting definition, the guarantee and its cure window, and the three weeks at the start where nothing happens. All of it is on the site rather than held back for the call. If a term only survives being explained in person, it's a bad term.
We charge for meetings, not effort.
You can reject any meeting that misses a written criterion within 48 hours and not pay for it. No-shows are never billed. That puts the risk of a bad meeting on us, which is where it belongs — we chose the target.
We turn down work.
Agencies whose prospect pool is too thin, and any agency that directly competes with an existing client in the same niche and region. Both cost us revenue. Both are the reason the clients we do take on get a campaign that can actually work.
Somewhere in your patch, a company just posted a role.
Today a company in your niche reposted a vacancy it's failed to fill for two months, another closed a funding round it plans to hire against, and a third appointed a new head of department who'll rebuild the team. Whatever you place, we'll show you who — live on the call.